Shimano Dura-Ace
Shimano Dura-Ace is the fastest group-set available in the world of road cycling and is made for those who never compromise. Shimano takes years to give you seconds. The campaign identity for the brand new Next Gen Dura-Ace set communicates speed in both the visuals & text headings and shows both the emotional & technical side of the Dura-Ace set.
Year
2021
Client
Shimano
